Is the advertising of Fair & Lovely demeaning to women or is it portraying a product not too dissimilar to cosmetics in general? Fair & Lovely brand is World's first and largest Fairness cream brand 2. Kasim Hussain BUSA 460 Professor Simpson November 17, 2008 The demand for cosmetic products in India is still increasing and the current market size stands at $950 million U.S. dollars. One of the advertisement promoted that a boyfriend prefers a lighter-skinned woman where it leaves the darker-skinned woman out. Cultural Norms, Fair & Lovely, and Advertising. “Fair & Lovely Oil-Control Fairness Gel is the result of deep consumer insight and cutting-edge technology, as has been demonstrated in the various new products launched under the Fair & Lovely franchise in the last three years, like Fair & Lovely Ayurvedic in 2003 and Fair & Lovely Anti-Marks in 2003. Commensurate with the seriousness and aspirational image of fairness in consumers’ minds, Fair & Lovely ads showcase stories where the woman challenges the unhealthy societal realities of status quo and discrimination and finds that she is empowered to carve out her own future. FAIR AND LOVELY ANALYSIS. HUL has launched its first advertisement to communicate its transition from Fair & Lovely to Glow & Lovely. Fair & Lovely SWOT Analysis Fair & Lovely Strengths Below are the Strengths in the SWOT Analysis of Fair & Lovely: 1. Fair And Lovely’s marketing strategy and interesting reasons behind its success-Fair & Lovely’s first product was called a ‘vitamin formula cream’ that consisted of special Vitamin B3 and sunscreen to prevent spread of melanin on skin and thereby, making the skin gentle and fairer in … They should also promote equality between men and women in society to curb discrimination. The advertising of Fair & Lovely is demeaning to women. Line Extension to premium soap ‘ Fair and Lovely … The advertisements done by HUL’s Fair and Lovely seem to promote discrimination. For the first time, a Fair & Lovely ad does not feature a dark girl magically turning fairer after using the cream. Its frequently-aired ads typically show a depressed woman with few prospects gaining a brighter future by attaining a boyfriend or job after becoming markedly fairer (emphasized by several silhouettes of her face lined up dark to light). The advertisement of fair and lovely is humiliating to the women as it has clearly pointed the discrimination on the basis of the color as well as also have pointed that success in the leading fields are due to fair color rather than intellectual ability. 3. On its website (www.hll.com) the company calls its product, “the miracle worker,” which is “proven to deliver one to three shades of change.” While tanning is a rage in Western GROUP 7:Aaroshi Asija Diwakar Pasricha Mannu Khanna Pratik Panigrahi Gourav Garg Kushaal Joshi. Case Analysis 2-2: Cultural Norms, Fair & Lovely, and Advertising. Presence in 40 countries and a valueof around Rs.6 billion 3. Advertising Fair and Lovely, a branded product of Hindustan Lever, LTD (HLL), is touted as a cosmetic that lightens skin color. Introduction to Fair and Lovely Fair & Lovely was developed by Hindustan Unilever Ltd. in 1975 and marketed in 1978 as the worlds first and the largest selling fairness cream. Fair and Lovely, one of Hindustan Lever’s “power brands,” is marketed in over 38 countries. 2119 Words | 9 Pages. Fair and Lovely should advertise using popular trends and fashion instead of focusing on race and complexion. 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